Permanent makeup is a semi-permanent cosmetic procedure also known as micropigmentation. Similar to tattooing, extremely tiny amounts of natural pigments are inserted into the dermal layer of the skin. PMU has many applications for both women and men, for a wide range of age groups. It is very popular with young adults seeking a more dramatic appearance. More “mature” women, weary of applying conventional make-up, find PMU a blessing. PMU can help restore a more natural look following surgical or other medical procedures (e.g., chemotherapy) especially for eyebrows. PMU procedures include eyebrow/eyeliner enhancement, lip liner/full lip shading, areola recolor, 3D hair stroke, eye shadow and skin color correction.